Category مولتی کانال

CW Joins Viacom Channels Carrying MTV’s VMAs

Linear nets look to find viewers

In a move borne partly of corporate synergy, The CW Network will be carrying MTV’s 2020 VMAs on Aug. 30.

The CW, a joint venture of AT&T and ViacomCBS, became one of MTV’s siblings when Viacom and CBS merged last year.

Like most things on linear TV, ratings for the VMAs have been eroding. To reach more potential viewers, Viacom began simulcasting the award shows on its other cable networks.

This year, the VMAs will appear on 11 ViacomCBS brands in addition to The CW.

A 90-minute VMA pre-show will appear only on MTV.

The VMAs will be hosted by Keke Palmer from New York City...

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Biden Draws 24.6M Viewers to Last Night of Convention

Highest rated night still down 5% from 2016

The final night of the Democratic National Convention on Thursday drew 24.6 million viewers, down 5% from four years ago, but the most viewed evening of this year’s event according to Nielsen.

With Joe Biden addressing the country, the virtual convention drew a 15.6 household rating, down from a 16.6 in 2016.

There were 1.5 million viewers in the 18- to 34-year-old demographic, down from 2.4 four years ago, and 17.1 million people 55 and up, down from 15.4.

Nielsen’s ratings cover 10 p.m. to 11:30 p.m. ET, which 12 networks aired live coverage.

MSNBC had the most total viewers with 6.1 million during the 10 pm.-11:15 p.m. ET time period. CNN had 5.6 million viewers and Fox News Channel had 3 million.

Among the broadcasters, ABC h...

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News Pubs to Apple: Give Us the Same Favorable 15% App Store Terms You Offer Amazon

NYT, WSJ, WaPo join Epic Games in pushing back on the revenue share demands of the major app stores

The digital news business has joined Epic Games in pushing back on Apple for the revenue-sharing terms it demands for distribution through its App Store.

“The terms of Apple’s unique marketplace greatly impact the ability to continue to invest in high-quality, trusted news and entertainment particularly in competition with other larger firms,” wrote Jason Kint, CEO of Digital Content Next, in a letter sent Thursday to Apple CEO Tim Cook.

Digital Content Next is a trade organization representing the New York Times, Washington Post and the Wall Street Journal and other news publishers. (The Wall Street Journal originally reported on the letter.)

Also read: Apple Escalates Epic...

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What’s Premiering This Week (Aug. 24-Aug. 30)

The last week of August will offer a light schedule of new original series premieres on cable and streaming services.

Disney Plus will bring back Disney Channel’s Phineas and Ferb animated series for an Aug. 28 standalone movie, Phineas and Ferb The Movie: Candace Against the Universe, while BET Plus will help say goodbye to Tyler Perry’s iconic character Madea as part of an Aug. 27 special Tyler Perry’s Madea’s Farewell Play. Netflix on Aug. 25 will bring back its drama series Trinkets (pictured) for a sophomore season. 

Below are video trailers and premiere dates for several other shows debuting the week of Aug. 24 to Aug. 30 on cable networks and streaming services (for some videos, viewer discretion is advised):

Aug. 24 — Family Business (drama) — Acorn TV


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Vevo, IPG Find Strong Ad Receptivity With OTT Viewers

79% of music video content is co-viewed

Viewers watching music videos on over-the-top devices say they’re receptive to ads, according to a study conducted by Vevo and Magna and the IPG Media Lab.

The study looked at U.S. audiences and different cultures and found that all tended to share and co-view content more when watching on OTT devices compared to desktops, mobile, laptops and even linear TV.

When the content was culturally relevant, viewers stayed tuned in longer, with 37% watching for an hour or more.

While watching music content on OTT devices, more than 60% of the people in each cultural group said they would be receptive to ads.

“With recent findings showing that 79% of Vevo’s CTV content is being co-viewed, it’s important for us to understand the nuances of audien...

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Nexstar’s ‘News Nation’ Ready for Opening Night

Despite COVID, WGN Amierca newscast will debut on schedule on Sept. 1

After weeks of rehearsals, Nexstar Media’s new national newscast on WGN America is just about ready to go.

The crew is making last-minute adjustments to some of the graphics and fine-tuning the way they’ll communicate with more than 100 Nexstar stations–to be referred to during the newscast as “News Nation Stations”–as they prepare for the Sept. 1 debut.

“Technically, everything’s working,” said Sean Compton, executive VP, at WGN America, which was acquired last year when Nexstar bought Tribune Broadcasting.

That’s a pretty big achievement considering the three-hour nightly newscast is starting from scratch and assembled talent and built its studios during a pandemic.

“It’s like they’re produ...

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ESPN Set to Debut New Las Vegas Studio

‘SportsCenter’ segments to originate from Caesars’ Linq hotel

ESPN and Caesars Entertainment said that the new studio at the Linq Hotel in Las Vegas will debut Monday.

The studio will start out as the venue for segments on sports betting news produced for SportsCenter and ESPN digital platforms.

ESPN plans to move its Daily Wager show to the Linq studio starting Sept. 8. Another new sports betting show originating from the studio is planned for the fall.

“In our ongoing mission to serve sports fans, we are committing to a bigger presence both in Las Vegas and with our content across platforms to authentically serve a fast-growing, highly engaged audience,” said Mike Morrison, VP of business development, ESPN...

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CCIA Joins in Letter Urging Appeal of Qualcomm Decision

Tell FTC to seek full-court review
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Peacock to Debut ‘Noughts + Crosses’ in September

Six-episode drama series to debut Sept. 4

Peacock has set a Sept. 4 premiere date for its adult drama series Noughts + Crosses, the streaming service said Monday.

The six-episode drama series follows the love story of two young adults in an alternative world in which the racial power structure is flipped, Peacock said. The series, adapted from British author Malorie Blackman’s young adult book series, showcases the mixed-race relationship against a backdrop in which history happens in racial reverse.

Noughts + Crosses, which stars Jack Rowan, Masali Baduza, Jonathan Ajayi and Helen Baxendale, is executive produced by Participant and Rock Nation.

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‘The News with Shepard Smith’ Starts on CNBC Sept. 30

Host promises ‘non-partisan, fact-based evening newscast’
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