The doors to SoKno Market at 2014 W. Gov. John Sevier Highway have been closed since December. That was until realtor Lisa Jerrolds and her husband, David, missed their local coffee shop so much they bought the business.
“I was in here regularly getting my morning coffee, meeting with clients and friends,” said Lisa Jerrolds. “The coffee wasn’t the only attraction, it was just a nice place and people enjoyed being there. After a couple of months, I reached out to the previous owner and offered to buy it.”
The couple have five children, and because they have a big family, Jerrolds said a lot of people in the community know them.
The Jerrolds’ children range in age from 19 to 31. There is Hayden and his wife, Riley; Harrison and his spouse, Skye; Holden and new wife Abby; daughter Holland and son Hooper.
While two of the sons are in the military and stationed elsewhere right now, every family member near or far will be putting their unique skills to use, helping out with photography and social media to operating the POS system.
“We focus on everybody’s gifts and talents, because everyone has them,” said Jerrolds. “We have given everybody something that they are responsible for or enjoy doing; we have to get together and negotiate, but everybody has found a niche that they can focus on.”
SoKno Market used to carry a range of locally made gift items when it first opened in November 2015. “South Knoxville is not full of places to shop, and SoKno Market became my go-to place for wedding and birthday gifts, and when that part of the business went away, it messed up my flow,” she said.
The Jerrolds have decided to sell local items whenever possible. “We want people to be able to pick up items to decorate their homes, and be family and pet friendly,” she said.
Vendors currently include Ancient Goat Soap, Favoured by Sydney, K-Candles Knox, Lola’s Sweets, Habit of Happiness Crafts, Jackie Sue Ceramics, Lily Allen Studios, and Set in Stone Sisters.
SoKno Market was known for its ice cream, and Phoenix Pharmacy and Fountain is the new supplier. The Jerrolds also worked closely with Vienna Coffee Company to learn how to brew the perfect cup of coffee and serve their own blend of coffee – SoKno Joe and SoKno Sunrise.
The breakfast menu will include grab and go items such as muffins, parfaits, juice and milk, as well as coffee drinks, according to Jerrolds. For lunch there will be hot dogs; toppings will include chili and coleslaw, and condiments will be available.
After lunch the focus will shift to desserts with ice cream and in-house made cherry crisp, banana pudding and “Holy Smoke” – a mix of chocolate, cream cheese and whipped topping on a crust that defies description.
The outdoor seating area has been enhanced with landscaping and string lighting. Holden Jerrolds married Abby Stanley in July; her family owns Stanley’s Greenhouse, which will be decorating the space with plants that will also be for sale.
SoKno Market will stay open until 8 p.m., and the new owners plan to host special events.
“My youngest son, Hooper, produces music, so we will have an outdoor concert, games and food for our grand opening on Aug. 21,” said Jerrolds. “The concert will start after 6 p.m. and we will likely stay open a little later.”
SoKno Market will be open 7 a.m.-8 p.m. Tuesday through Friday and 8 a.m.-8 p.m. on Saturdays. The family plans to close at 5 p.m. on Wednesdays, so that Waypoint Church can continue to meet there.