For Susan Ehler, there’s no denying the popularity of a beautifully appointed charcuterie board. Her business, Amazing Graze Grazing Tables, has taken off since opening in April.
“I originally was doing all-inclusive micro weddings that included a grazing table; the wedding part didn’t take off but the grazing tables did.
“I did a Pink Bride Wedding show and they saw one of my tables and asked if I would do one for a bride. That’s the first one I did just by itself. Then the pandemic hit and everyone wanted takeout. The first weekend of the shutdown, I sold six boxes and was scrambling to get the ingredients.”
Ehler worked a full-time job while growing her business working four 10-hour days during the week and assembling grazing boxes Friday through Sunday.
“Now I’m booked most of the time, Tuesday through Sunday. I quit my job in early August to devote my time to the business.”
Ehler’s boards start out just like a standard charcuterie board with meat and cheese, but they are bigger and better because she also adds fruits, vegetables, dips, nuts and a little bit of chocolate.
“I recently went on a wild chase for the perfect date because they’re so pretty and they really add an unusual flair to my creations. The boards are kind of like works of art to me. Sometimes they’re so pretty it feels wrong to eat them.”
Her signature is to add a flower to top off the color.
“I’ve been looking for edible flowers. I’m always looking for the next best thing to make them even more special.”
She said people have been asking for a storefront, but she’s not quite ready for that yet. She is planning a mobile food truck and is currently refurbishing a trailer to take on the road.
Ehler’s fare come in easy-to-carry boxes, but an actual pre-styled wooden board is available for rent for special occasions. They feed up to 15 to 20 people.
Her smallest box is for one, but comes in groups of three.
“People get together with friends at work and order three singles, which is the minimum we’ll deliver. I also like to surprise people and announce that I’m bringing ‘Chef’s Choice’ boxes to a certain location for lunch. That’s always fun.”
Boxes come in singles, two to four, six to eight, and 10 to 12 people.
“Since people can only gather in small groups right now, a Grazing Table for 10 to 12 people is perfect. This last Saturday I did eight 12-person boxes in just that one day. It’s my most popular option.”
Info: AmazingGrazeTN.com or call 865-201-9951.